Introducing Boost Lee

We worked in partnership with the Bruce Lee Estate, taking inspiration from the iconic legend’s likeness and philosophy to bring Boost Lee to life.

He’s the master of control, the master of energy management, and he’s not afraid to pass on his words of wisdom at any time.

You can see Boost Lee on TV, OOH, social, content, digital and customer comms.

Wataaa! Be like water my friends.