The whole idea of ‘sharing’ - be it cars, houses or driveways – has gained a lot of traction in recent years. But, if there’s a market that’s made for the sharing economy, it’s car ownership in London. Those who own cars don’t use them as much as they’d like. And those who need a car can’t always afford to own one.
easyCar Club is a simple idea that works for everyone. Owners can rent out an asset that otherwise would sit idly on the driveway earning them nothing. And renters can sidestep all the nasty expense of buying, taxing and servicing a car – and rent their neighbour’s instead.
It’s a simple value exchange, and our campaign brings it to life.