Get to the good stuff

For most holidaymakers, car rental is an afterthought – a last-minute bit of holiday admin at the bottom of the checklist, down there with travel adaptors and a second pair of flip-flops.

But hire cars transform a holiday.  They take you to hilltop monasteries, secret coves and far-flung markets.  You don’t have as much fun if you’re stuck at the hotel for two weeks.

Our campaign puts the hire car at the heart of the holiday.  It’s the critical ingredient that gets you to the good stuff.