Everyday Athletes

Last year our screens were filled with amazing athletes, like Vitality's very own Jessica Ennis-Hill.  But Vitality wants to show people that you don't have to be running for gold to be fit, you could just be running for a bus.

Our campaign shows the different ways Everyday Athletes across the UK are getting fit, and also earning active rewards.  

Who knew jumping over a puddle could get you a cinema ticket?