Westgate 48 001

Unexpected Combinations

Our Unexpected Combinations campaign showcases the variety of what Westgate Oxford has to offer, which positions the centre as a destination to spend a day-out. In print, we showed our re-imagined Alice (from Wonderland of course) in somewhat unusual situations to highlight what you can get up to at Westgate: from cocktails on the rooftop to late nights spent shopping. In our suite of radio ads, we took familiar set-ups and gave them a twist via an unexpected combination: like a bus being analysed for its fashion sense.

This campaign evolved the centre's ‘Curiouser and Curiouser’ launch idea, continuing to reflect the centre’s connection to Oxford through our Alice character, and the feeling of exploration that curiosity conjures.