Years in the business: 20
Agencies: DMP, Heresy, VCCP, Isobar.
Brands: Coca-Cola, Diageo, Google, Hiscox, Huawei, Kellogg's, Pringles, Toyota, AutoTrader, IKEA, Texaco, AIG, WWF.
Superpowers: The focus of an assassin, combined with the heart of a lion, definitely not afraid to say it like it is.
Annoying habit: Obsessed with fitness. Obsessed.
Years in the business: 15
Agencies: Ogilvy, VCCP, VCCP Blue.
Brands: Comparethemarket.com, O2, Hiscox, Burton’s Biscuits, Barratt Developments, ASOS, Zoopla, Channel 5, Diet Coke, Capri-Sun, Nestle, Mattel, Harrods.
Superpowers: The drive of Lewis Hamilton c.2015 combined with the optimism of a labrador watching La La Land with its eyeballs glued open.
Annoying habit: Inappropriate swearing.
Years in the business: 28
Agencies: JWT, BBH, Hooper Galton, VCCP, Big Eyes.
Brands: Vitality, Macmillan Cancer Support, Aunt Bessie’s, Just-Eat, Rightmove, Nando’s, National Express, Shelter, Pernod Ricard, Bertolli, House of Fraser, Discovery Channel, Audi, Sony, NatWest, Persil.
Superpowers: Ad man extraordinaire, smoother than Don Draper in a satin onesie, calm in the face of the any storm.
Annoying habit: Only ever makes cups of selfish.
Years in the business: 21
Agencies: Ogilvy, Leo Burnett, MCBD, VCCP.
Brands: Waitrose, Asda, Moneysupermarket, First Utility, Kingsmill, Hiscox, Burton's Biscuits, Oasis, Department for Transport, Heinz, McDonald's, Hallmark, The Times, Directgov.
Superpowers: Giant brain with the ability to make strategy seem so simple your mum would get it, knows more about UK Grime than Stormzy.
Annoying habit: Too nice for his own good.
Years in the business: 32
Agencies: BBH, Leagas Delaney, Leagas Delaney America, Hooper Galton, VCCP, Big Eyes.
Brands: Levi’s, Asda, Vitality, Adidas, Sony, Hyundai, Saga.
Superpowers: Poetry mega master, makes a scrap book like no other, general ball of creativity.
Annoying habit: Singing outbursts (actually we quite like these).